Marketo is rarely recommended by AI. Here is its measured AI-Visibility Score, drawn from 8 live AI engines across our 16-category B2B/GTM audit.
When a buyer asks ChatGPT or Google's AI "what's the best tool for this," only a handful of names make the answer. Marketo earned an AI-Visibility Score of 16.1/100, ranking #23 of 354 measured tools. That is below the three-or-so names most buyers hear when they ask AI for a recommendation, so there is visibility upside to capture.
It was the single top answer 5 times, which is the position that actually gets read aloud when a buyer asks for one recommendation. 7 of 8 engines named it, so it is visible on some assistants and absent from others. Its standing is uneven: #3 in Marketing automation but #7 in Lead generation. A category-level view is the only one that tells a buyer anything.
AI visibility is winnable and separate from Google rankings: the engines we tested disagreed on the #1 tool in most categories, so a product can be invisible to one assistant and a top pick on another. The lever is being named where AI looks, mapped in the cross-engine comparison and the source-bias data.
Marketo was named in 3 of the 16 categories measured and made the ranked leaders in 2 of them. Each table shows that category's ranked leaders, so you can see exactly which rivals the engines named ahead of it and which they named behind.
Weighted score is position-weighted recommendation frequency within that category (a #1 mention counts 1.0, a #2 counts 0.5, and so on), summed across every engine and phrasing. It is not a quality judgement.
See exactly which engines named it, where, and how to raise its AI-Visibility Score.
From the open, CC-BY AI Recommendation Audit: a dated snapshot of what live AI engines recommend, not an endorsement or a quality ranking. Marketo appeared in 16 of 1549 recorded recommendations. Open data.