LucreyaResearch  ›  ZoomInfo · AI-Visibility
AI-Visibility report card

Is ZoomInfo recommended by AI?

ZoomInfo is rarely recommended by AI. Here is its measured AI-Visibility Score, drawn from 8 live AI engines across our 16-category B2B/GTM audit.

8.1
/ 100 · #39 of 354
11
times recommended
0
times the #1 pick
2
categories appeared in
5
of 8 engines named it
What this means

ZoomInfo sits below the short list buyers see

When a buyer asks ChatGPT or Google's AI "what's the best tool for this," only a handful of names make the answer. ZoomInfo earned an AI-Visibility Score of 8.1/100, ranking #39 of 354 measured tools. That is below the three-or-so names most buyers hear when they ask AI for a recommendation, so there is visibility upside to capture.

It was never the top answer in any category we measured, so it appears in the list a buyer is shown but not at the front of it. 5 of 8 engines named it, so it is visible on some assistants and absent from others. It competes in one category only, Lead generation, where it places #4 of 8. A tool named in a single category has a narrower surface than its score alone suggests.

AI visibility is winnable and separate from Google rankings: the engines we tested disagreed on the #1 tool in most categories, so a product can be invisible to one assistant and a top pick on another. The lever is being named where AI looks, mapped in the cross-engine comparison and the source-bias data.

Competitive position

Where ZoomInfo sits against the tools it competes with

ZoomInfo was named in 2 of the 16 categories measured and made the ranked leaders in 1 of them. Each table shows that category's ranked leaders, so you can see exactly which rivals the engines named ahead of it and which they named behind.

Lead generation · ZoomInfo ranks #4 of 8
#ToolWeighted score
1HubSpot10
2Apollo.io9.33
3LinkedIn Sales Navigator3.58
4ZoomInfo (this tool)3.5
5Clearbit1.47
6Leadfeeder1.37
7Marketo1.2
8Seamless.ai1.07
Top pick by engine: Llama 3.3 via Groq chose HubSpot · Cohere Command-A chose HubSpot · Gemini 2.5 Flash-Lite chose SyncGTM · Perplexity chose Apollo.io · ChatGPT chose Apollo.io · Llama 4 Scout chose HubSpot · GPT-OSS chose Apollo.io · Qwen 3.6 chose Apollo.io

Weighted score is position-weighted recommendation frequency within that category (a #1 mention counts 1.0, a #2 counts 0.5, and so on), summed across every engine and phrasing. It is not a quality judgement.

Want ZoomInfo's full per-query breakdown?

See exactly which engines named it, where, and how to raise its AI-Visibility Score.

Run the AI-Visibility checkSee the full study
Method

From the open, CC-BY AI Recommendation Audit: a dated snapshot of what live AI engines recommend, not an endorsement or a quality ranking. ZoomInfo appeared in 11 of 1549 recorded recommendations. Open data.

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