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AI-Visibility report card

Is Klaviyo recommended by AI?

Klaviyo is rarely recommended by AI. Here is its measured AI-Visibility Score, drawn from 8 live AI engines across our 16-category B2B/GTM audit.

17.7
/ 100 · #19 of 354
24
times recommended
3
times the #1 pick
3
categories appeared in
8
of 8 engines named it
What this means

Klaviyo sits below the short list buyers see

When a buyer asks ChatGPT or Google's AI "what's the best tool for this," only a handful of names make the answer. Klaviyo earned an AI-Visibility Score of 17.7/100, ranking #19 of 354 measured tools. That is below the three-or-so names most buyers hear when they ask AI for a recommendation, so there is visibility upside to capture.

It was the single top answer 3 times, which is the position that actually gets read aloud when a buyer asks for one recommendation. All 8 engines named it, which is unusual: cross-engine agreement across this study runs low, so a tool present on every engine is not the norm. Its standing is uneven: #3 in Email marketing but #6 in Marketing automation. A category-level view is the only one that tells a buyer anything.

AI visibility is winnable and separate from Google rankings: the engines we tested disagreed on the #1 tool in most categories, so a product can be invisible to one assistant and a top pick on another. The lever is being named where AI looks, mapped in the cross-engine comparison and the source-bias data.

Competitive position

Where Klaviyo sits against the tools it competes with

Klaviyo was named in 3 of the 16 categories measured and made the ranked leaders in 2 of them. Each table shows that category's ranked leaders, so you can see exactly which rivals the engines named ahead of it and which they named behind.

Email marketing · Klaviyo ranks #3 of 8
#ToolWeighted score
1Mailchimp11.53
2HubSpot7.03
3Klaviyo (this tool)6.2
4ActiveCampaign3.97
5Constant Contact3.64
6Brevo2.65
7ConvertKit1.61
8Omnisend1.2
Top pick by engine: Llama 3.3 via Groq chose Mailchimp · Cohere Command-A chose Mailchimp · Gemini 2.5 Flash-Lite chose Klaviyo · Perplexity chose HubSpot · ChatGPT chose ActiveCampaign · Llama 4 Scout chose Mailchimp · GPT-OSS chose Mailchimp · Qwen 3.6 chose HubSpot
Marketing automation · Klaviyo ranks #6 of 8
#ToolWeighted score
1HubSpot12.33
2ActiveCampaign6.17
3Marketo6.08
4Mailchimp4.52
5Salesforce Marketing Cloud2.48
6Klaviyo (this tool)2.42
7Pardot1.88
8ConvertKit0.7
Top pick by engine: Llama 3.3 via Groq chose Marketo · Cohere Command-A chose HubSpot · Gemini 2.5 Flash-Lite chose ActiveCampaign · Perplexity chose ActiveCampaign · ChatGPT chose HubSpot · Llama 4 Scout chose Marketo · GPT-OSS chose HubSpot · Qwen 3.6 chose HubSpot

Weighted score is position-weighted recommendation frequency within that category (a #1 mention counts 1.0, a #2 counts 0.5, and so on), summed across every engine and phrasing. It is not a quality judgement.

Want Klaviyo's full per-query breakdown?

See exactly which engines named it, where, and how to raise its AI-Visibility Score.

Run the AI-Visibility checkSee the full study
Method

From the open, CC-BY AI Recommendation Audit: a dated snapshot of what live AI engines recommend, not an endorsement or a quality ranking. Klaviyo appeared in 24 of 1549 recorded recommendations. Open data.

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