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AI-Visibility report card

Is Qualtrics recommended by AI?

Qualtrics is rarely recommended by AI. Here is its measured AI-Visibility Score, drawn from 8 live AI engines across our 16-category B2B/GTM audit.

8.7
/ 100 · #35 of 354
8
times recommended
3
times the #1 pick
1
category appeared in
5
of 8 engines named it
What this means

Qualtrics sits below the short list buyers see

When a buyer asks ChatGPT or Google's AI "what's the best tool for this," only a handful of names make the answer. Qualtrics earned an AI-Visibility Score of 8.7/100, ranking #35 of 354 measured tools. That is below the three-or-so names most buyers hear when they ask AI for a recommendation, so there is visibility upside to capture.

It was the single top answer 3 times, which is the position that actually gets read aloud when a buyer asks for one recommendation. 5 of 8 engines named it, so it is visible on some assistants and absent from others. It competes in one category only, Survey / forms, where it places #3 of 8. A tool named in a single category has a narrower surface than its score alone suggests.

AI visibility is winnable and separate from Google rankings: the engines we tested disagreed on the #1 tool in most categories, so a product can be invisible to one assistant and a top pick on another. The lever is being named where AI looks, mapped in the cross-engine comparison and the source-bias data.

Competitive position

Where Qualtrics sits against the tools it competes with

Qualtrics made the ranked leaders in 1 of the 16 categories measured. Each table shows that category's ranked leaders, so you can see exactly which rivals the engines named ahead of it and which they named behind.

Survey / forms · Qualtrics ranks #3 of 8
#ToolWeighted score
1SurveyMonkey9.67
2Typeform9.08
3Qualtrics (this tool)4.5
4Google Forms4.26
5JotForm3.32
6SurveyNinja1
7Delighted1
8Alchemer0.83
Top pick by engine: Llama 3.3 via Groq chose SurveyMonkey · Cohere Command-A chose Typeform · Gemini 2.5 Flash-Lite chose SurveyMonkey · Perplexity chose SurveyNinja · ChatGPT chose SurveyMonkey · Llama 4 Scout chose SurveyMonkey · GPT-OSS chose Qualtrics · Qwen 3.6 chose Typeform

Weighted score is position-weighted recommendation frequency within that category (a #1 mention counts 1.0, a #2 counts 0.5, and so on), summed across every engine and phrasing. It is not a quality judgement.

Want Qualtrics's full per-query breakdown?

See exactly which engines named it, where, and how to raise its AI-Visibility Score.

Run the AI-Visibility checkSee the full study
Method

From the open, CC-BY AI Recommendation Audit: a dated snapshot of what live AI engines recommend, not an endorsement or a quality ranking. Qualtrics appeared in 8 of 1549 recorded recommendations. Open data.

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